Design of a e-commerce site for a fairtrade crafts NGO .
CLIENT
ASAM Provence is an NGO promoting the malagasy precarious community through craft know-how .
MY ROLE
Space Designer
I worked during 6 months on the development of the website.
TOOLS
Sketch-up, Keyshot,
Adobe photoshop.
THE CHALLENGE
Design a e-commerce site to promote malagasies communities & traditionnal craft know-how
GOALS
Vision
Promote social reinsertion of communities throught craftmanship.
Ethics
Convey a sense to the act of purchase throught the highlightement of the association fairtrade values
Experience
Create a proximity between the customer and the malagasy culture of these precarious communities throught the promotion of handcraft production.
THE SOLUTION
BOUTIK'ASA.
The creation of the BOUTIK’ASA merchant site carried by ASAM Provence, aims to promote the artisanal products of the Ateliers de L’ASA in the TANA region in Madagascar. With a dimension of fair trade and solidarity, it is a question of highlighting local craftsmen, as well as the manufacture of products derived according to traditional Malagasy know-how from 100% organic materials.
